Established in 1987, King Cup is a food company that specializes in the manufacture and selling of canned sardins and mackerels. King Cup is one of Malaysia’s top canned sardine/mackerel distributors, holding 30% of the local market. With a yearly import quantity of 4,500 metric tones and 30 years of experience, King Cup ensures that every box they ship is packaged with care while abiding to every guideline. They strive to achieve the highest standards quality, manufacturing processes and services in both the domestic and international market.
Their plant in Pasir Gudang, Johor, utilizes modern production tools such as a computerised laboratory, computer-aided manufacturing, and advanced support equipment. King Cup practices strict quality control to conform to stringent international standards.
Specifically created for mass market consumption, King Cup Sardines are made from fresh Tamban fish cooked in tomato sauce with a mouth-watering mixture of spices. King Cup Sardines are deliciously flavorful, with a firm, meaty texture rarely found in regular sardines.
Directly imported from Mexico and South Africa, King Cup’s mackerel are hand-packed into tin cans along with a scrumptiously spiced tomato sauce mixture. This presevative free product is 100% certified halal and is perfect either on its own or as part of a variety of dishes.