Established since 1961, has been the pioneer in food processing industry for export markets with more than 50 years of experience. In 1973, JEENHUAT & CO was incorporated as JEENHUAT FOODSTUFFS INDUSTRIES SDN. BHD. a Private Limited Company, the pioneer in JEFI Group of Companies. In line with its strategic plan, the Company took a great leap in expanding its international operations by setting up overseas companies in U.S.A., U.A.E, Thailand and China.
The Company’s vision is To Be A Globalized Manufacturer of World Class Food and Beverage Products. We specialize in a wide spectrum of food and beverages product range such as energy and vitaminised drinks, tropical fruit juices, ready to eat seafood snacks, premium Chinese food, canned fruits and vegetables and others. The certifications of HACCP (Hazard Analysis and Critical Control Points), ISO 9001:2000, Good Manufacturing Practice (GMP) and Halal have clearly demonstrated the Company’s emphasis and commitment towards uncompromising quality. All products of the Company are manufactured and canned under very stringent quality control environment to preserve their nutritional and hygienic values. The Company was awarded the Successful Small Monster Beats and Medium Enterprise Award by the Ministry of Agriculture Malaysia in 2004.
This award has been presented by the Prime Minister of Malaysia, Y.A.B. Dato’ Seri Abdullah Badawi to us as recognition of our success as one of the best food products manufacturer in Malaysia. In the year 2007, the Company has also been awarded the Golden Bull Award, the annual prestigious recognition awarded to 100 Malaysia’s most outstanding Small and Medium Enterprises. In the year 2012, we received the prestigious Global Excellent Brand Award 2012 – Hall of Fame Elite Award on 30 October 2012.
The award is given out by the Guest of Honour YB Dato’ Sri Ismail Sabri Bin Yaakob, Minister of Domestic Trade, Co-operatives & Consumerism, Malaysia. Europe and the United States of America have been the traditional markets of the JEFI & Jeeny’s products since the day of inception. Vigor Power, which was launched in 2002 has bike clothing gained very encouraging market acceptance in the Middle East region.
Our Brand development supports are extended to distributors across the globe to enhance our brand equity. Today, our brands are widely recognized in more than 30 countries from 7 continents. The track record in volume, variety, quality and hygiene has put the Company in the position as the most reliable ONE-STOP foodstuff supplier in the region