We are one of the producers and distributors of quality grape wines in the PRC, with a portfolio that includes well-recognised proprietary wine labels distributed with approximately 3,100 point-of-sales across the PRC. Our business operations span across the entire value chain of the wine industry, from the cultivation of vineyards and production of wines to the strategic management of distribution networks for our wine labels, adding value at each stage of the value chain. Our Group sold approximately 7,700 tonnes of wines throughout the PRC in 2009.
We produce red and white wines which we distribute for sale under our flagship Fazenda Ohua Wine labels. We also distribute red and white wines produced from wine of French, Australian, Spanish, Chilean and German origins under our International Wine labels, which include “Prinator”, “Stourier”, “Mondeke Castle”, “Mecod Valley”, “Reinnadberg”, “Bullock Vineyard”, “Avillar”, “Kass Valley”, “Aiblleon Vineyard” and “Chateau Gaussnar”. As at September 2010, we offer approximately 87 and 60 varieties of wine under our local Fazenda Ohua Wine labels and International Wine labels respectively. Our multiple label and product strategy serves to broaden our consumer base and revenue streams.
Products
Fareza Ohua Wine
Our red and white wines which are made from locally produced grapes and locally sourced wine materials are distributed for sale under our flagship Fazenda Ohua Wine labels.
Our Fazenda Ohua Wines are produced from grapes grown in our vineyards as well as grapes and wine materials sourced from other local grape growers and wine material suppliers from regions neighbouring our wine estate.
Our local Fazenda Ohua Wines comprise red wine produced from Cabernet Sauvignon, Pinot Noir, Shiraz, Merlot grape varietals and white wines produced from Chardonnay, Riesling, Sauvignon Blanc, and Pinot Blanc grapes varietals, as well as our unique varietal blends of both red and white wines. Currently, we offer approximately 87 varieties of red and white wines under our product range of local Fazenda Ohua Wines.
International Wines
In addition to our local Fazenda Ohua Wines, we also offer a variety of International Wines which are produced from wine materials of French, Australian, Spanish, Chilean and German origin. Our International Wines are produced from imported wine materials purchased in bulk typically in containers from local wine material traders and vineyards in the country of origin of these wines.
Currently, we offer approximately 60 varieties of red and white wines under our International Wine labels.
