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Singapore, 24 April 2019 – In May 2018, Sphere Exhibits, the subsidiary of Singapore Press Holdings announced the launch of Superfood Asia, a new business-to-business exhibition dedicated to healthy, better-for-you food products. As scheduled the 1st edition of Superfood Asia commenced this 24 – 26 April, and was held at Sands Expo and Convention Centre in Singapore. Singapore has been chosen to host the inaugural edition due to her extensive global trade and communications networks that provide market access and trade flows to the Asia Pacific and the world.

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Themed “Delivering the Future of Food Business”, with a dedicated focus on the healthy and the natural sector as well as the halal sector. With a forecasted growth of US$69.2 billion over the next five years, the healthy and natural food market is expected to be worth US$345.2 billion by 2020 [1].  Created in response to these industry demands, Healthy & Natural Food Asia, alongside Superfood Asia will provide the ideal platform to reveal good growth potential as new superfoods and beverages continue to hit retail shelves.

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The global halal food market is anticipated to reach US$2.55 trillion by 2024. The rapid growth of the Muslim population in Asia, coupled with emerging economies in the region, presents an unprecedented growth opportunity for brands and businesses [2]. Superfood Asia will pivot the discussion on the growing interest in halal food and its positioning as hygienic and healthy among both Muslim and non-Muslim communities. The term ‘halal’ is no longer viewed solely a religious obligation or observance for Muslims, but a new engine to drive the economy.

Mr. Chua Wee Phong, Chairman of Sphere Exhibits, said: “We are delighted to launch the inaugural Superfood Asia in Singapore. With strong growth potential and increasing demand in both the healthy and natural as well as halal segments, it is an opportune time to fill that the gap with a dedicated sourcing platform for the industry that not only aids in increasing the availability of these products in the region, but also in opening up opportunities for brands and businesses to showcase the maximum potential of their products.”

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This three days exhibition, is expected to be attended by more than 8,000 trade visitors from 46 Countries both local and international with over 200 brands exhibiting. The participating trade visitors are mainly from Singapore, Malaysia, Indonesia, Thailand, India, China, Hong Kong, South Korea, Taiwan, Middle East, Europe and many more. They are comprising of distributors, manufacturers, retailers, hospitality chains, government agencies, trade associations and more, will come to source for quality suppliers, meet existing partners and grow their industry knowledge as they respond to emerging trends.

Superfood Asia 2019 participating exhibitors are mainly from Singapore, Malaysia, South Korea, India, China, Sri Lanka, Mexico, Peru, Australia, Taiwan, Vietnam and many more. As part of the deliverables offered to the exhibitors they will receive the invaluable opportunity of face-to-face interaction to proactively showcase their innovations and build solid business relationships with Asia’s most important trade buyers who are sourcing for the best healthy, natural and halal products. Align with Through-The-Line (TTL) marketing and promotional campaign which have been geared up towards increasing brand visibility for exhibitors and trade buyers extensive digital marketing activities being done throughout Superfood Asia social media platform.

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For more updates and insights of the event kindly follow us at www.facebook.com/SuperfoodAsia/ www.instagram.com/superfood_asia/ or www.superfood-asia.com. Pre-show online business matching programme, Trade@SFA hosted by Superfood Asia is set to be an excellent platform in helping exhibitors and trade visitors get ahead of the curve in the healthy and natural as well as halal segments.

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Food & Beverage industry has been estimated as the largest and fastest growing market. The food service industry is nearly equal in size to food retailing: The food marketing system, including food service and food retailing, supplied about $1.46 trillion worth of food in 2014. Despite Singapore’s small land mass and limited agricultural output, the local food industry is thriving. In 2018 alone, the food manufacturing industry contributed S$4.3 billion to Singapore’s GDP and employed over 48,000 workers. Local food exports make up more than 50 percent of the industry’s manufacturing sales, as per recorded by Ministry of Trade & Industry of Singapore in its official data release February 15, 2019 [3].

References:
[1] https://www.ers.usda.gov/topics/food-markets-prices/food-service-industry/market-segments/
[2] https://www.hexaresearch.com/research-report/global-halal-food-market
[3] https://www.businesstimes.com.sg/opinion/how-singapores-food-industry-is-shaking-things-up

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